Perception
Versus Reality In Presidential Elections
March 23, 2004
Two political commentators
I greatly respect recently said the 2004 presidential election
will largely be determined by the situation in Iraq and the state
of the economy around election time, so all the campaigning between
now and then may be meaningless. I disagree.
I think the election
results will turn as much on perceptions as reality, and political
campaigns are all about creating perceptions, so the campaigning
will be highly relevant.
Don't get me wrong,
there is not always a major disconnect between perception and
reality. The electorate will often perceive things as they objectively
exist. But there are also great opportunities for distortions,
and these distortions can affect election results.
The example that comes
readily to mind is Bill Clinton's repeated assertion that under
the first president Bush we were experiencing "the worst
economy in 50 years." Of course, common sense and experience
made that claim absurd on its face, given the years of malaise
under Jimmy Carter, for example.
But we don't just have
to rely on our common sense here. Later, objective data indicated
that during the very time Clinton was slandering the Bush economy,
we were beginning a recovery. Yet Clinton, aided by the fawning
partisan media, was able to obscure reality and convince voters
we were in economic freefall and ride "the economy, stupid"
into the Oval Office.
Democrats
are also aware of the power of perception in the area of political
labeling, where a reputation for liberalism can be hazardous to
one's electoral health. Just look at how John Kerry ran from National
Journal's depiction of him as the most liberal senator of 2003,
seeking to blur the objective reality of his liberalism.
Necessity
being the mother of invention, Democrats have fine-tuned their
skills at manipulating perception in their "campaigning"
against the war in Iraq. To diminish our remarkable military achievements
they nit-picked about our troops getting ahead of our supply lines,
the looting of museums, the Iraqis not receiving us enthusiastically
enough, and the like.
But the major
weapon Democrats used to discredit Bush's performance on Iraq,
prior to their orgy over the WMD issue, was the misrepresentation
that we had attacked Iraq "unilaterally." Though we
didn't succeed in persuading every recalcitrant nation to join
the coalition, we did have scores of nations participating, making
the charge of "unilateralism" objectively untrue.
But Democrats
used this phony allegation to taint the American public's perception
both about our objectively multilateral coalition and our objectively
impressive military victory. They also conveniently concealed
the objective fact that Bush tried hard to persuade the French,
Germans, et al. to join us.
Concerning
terrorist unrest since we achieved regime change in Iraq, Democrats
have worked overtime to create the perception that the casualties
we've sustained have been the handiwork of Iraqis disenchanted
with Saddam's ouster.
These are
not disaffected Iraqi commoners longing for the return of Saddam
but militant holdovers from his fallen regime, and local and international
terrorists with a vested interest in undermining America and preventing
democracy from gaining a foothold in a Muslim nation in the Middle
East.
Democratic
perception-weaving has continued unabated through the primary
season with the latest example being counterterrorism official
Richard Clarke's new book designed to soil the Bush administration's
credibility in the War on Terror. Clarke reportedly claims that
President Bush and Donald Rumsfeld were just looking for an excuse
to invade Iraq following September 11 with or without evidence
tying Saddam to the attacks.
This fits
nicely into the hysterical fantasy that neoconservative warmongers
planned to use Iraq as their first experiment in empire building
under the Bush era and that Bush was their compliant puppet. But
it ignores the objective reality that Bush ordered that we first
strike the Taliban and Al Qaeda in Afghanistan and that he didn't
attack Iraq for another year and a half, and then only after Saddam
was given multiple "last" chances to comply with U.N.
resolutions.
The Democrats
will also play the perception game with the economy. It won't
matter if we are experiencing 10 percent annualized growth in
October and the misery index is below the radar screen. They'll
say that the rich are enjoying a disproportionate share of the
wealth, or we're excessively "outsourcing" jobs.
Those who
think that the "realities" are guaranteed to determine
the presidential election results are underestimating the ingenuity
of political spinmeisters. Republicans are certainly not virgins
at the art of political spin, but they're mere neophytes compared
to Democrats. Between now and November the Bush campaign team
will be put to the test.
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